List building is something every marketer involved himself with, but that is not the case with webhosting resellers. They simply cannot join the set of dots lying between email lists and the products they offer. They do not see any reason why they should invest in a list building exercise, and hence they prefer other form of marketing over this high-converting marketing tool.

3 main reasons why web hosting resellers should build email list

Customers remains in the loop, without much effort

As a web hosting services provider you often need to inform your customers (both actual and prospective) about all the minor as well as major changes you have made to your servers, security, or even to your offering. An email list will help you keep your customers in loop. To a list, all you need to do is to create a benefit-laid email and fire it up to inform your audience of what change you have made and how it is going to affect them.

Cross selling and up selling will be easy

Selling to people who already have bought from you in the past is rather easier than it is to sell to someone with whom you do not share any relationship. Once you have a list of your customers, you can relatively easily persuade them to buy a higher version of your product (up selling), and you can even push your products to them which they are not consuming (cross selling). For example to a web hosting customers you can push your domain names, security products, and SSL certificates, etc.

Build trust and demonstrating authority

The biggest challenge that a web hosting reseller faces is its ability to distinguish itself from competition. Often time, people fail to realize why you are better than others. You can demonstrate your leadership and build trust by sending educational mails to people in your list.

Helping your customers solve their problems is the best and the safest way to establish yourself as an authority in your niche.

The three reasons cited above are too important to be ignored. How you capitalize on them could be the key difference between making your reseller business grow big and keeping it the way it is now. The ball is in your court, and you have to decide how you want to play with it.